tph by taraji

In 2023, black woman-owned hair company, TPH by Taraji partnered with black woman-owned Astira Studio to develop an impactful Branded instagram post aligned with the brand’s vision. tapping our founder kendrah saad as the creative ambassador and face of their product launch, watch here. We developed a suite of elevated visuals and relatable, user-friendly content to demystify the TPH routine and highlight its versatility.


Social-First Content / Product Photography / Creative Ambassador




Instagram deliverables


2

Posts



2

Reels



35k

Total Impressions

Master Cleanse bottle with foam bubbles floating against beige textured background.
Master Cleanse hair product bottle with floating foam elements against neutral background.
Yellow Ultra Chill bottle photographed against wavy textured yellow backdrop.
Ultra Chill hair product bottle tilted at an angle with swooshing design elements on yellow background.
Never Solo hair product tube against wavy yellow patterned background.
Close-up of wavy yellow textured pattern background with diagonal lines.
Yellow bottle of Master Cleanse hair product with three-pronged applicator tip against bright yellow background.
Yellow Ultra Chill hair product bottle with triple-prong applicator against vibrant yellow background.